Mud Daddy Privacy Policy

Here at Mud Daddy, your privacy is important to us, and we’re committed to protecting your personal data. This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from muddaddy.co.uk (the “Site”).

Personal Information We Collect

When you visit the Mud Daddy website, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also gather information about:

  • The pages or products you view

  • What websites or search terms referred you to the Site

  • How you interact with the Site

We refer to this automatically collected data as “Device Information.”

We collect Device Information using:

  • Cookies – small data files stored on your device (learn more or disable cookies at allaboutcookies.org)

  • Log files – which record actions on the Site and collect IP addresses, browser type, ISP details, and timestamps

  • Web beacons, tags, and pixels – electronic files that help us understand browsing activity

When you make a purchase or attempt to make a purchase through our Site, we collect additional information such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This is called “Order Information.”

Together, Device Information and Order Information make up your “Personal Information.”

Currency and Payment Information

By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion purposes. A temporary session cookie will store this currency selection so prices remain consistent during your visit.

To offer Klarna’s payment methods, we may pass your personal data (contact and order details) to Klarna for eligibility checks and to tailor their services to you. Klarna’s use of your data is covered by Klarna’s privacy notice.

How We Use Your Personal Information

We use the information we collect to:

  • Fulfil orders placed through the Site (including processing payments, arranging shipping, and sending order confirmations/invoices)

  • Communicate with you regarding your order or inquiries

  • Screen for potential risk or fraud

  • Improve and optimise our website experience

If you’ve opted in to receive marketing, we may send you product updates, offers, and other Mud Daddy news we think you’ll enjoy. You can unsubscribe at any time by clicking “unsubscribe” in our emails or contacting us at hello@muddaddy.com (please allow up to 2 working days for manual removal).

We may also use browsing data to show you relevant Mud Daddy adverts (retargeting) on platforms like Google, Facebook, or Instagram.

Sharing Your Personal Information

We share your information with trusted third parties who help us operate our business, including:

We may also share information to comply with legal obligations, respond to lawful requests, or protect our rights.

You can opt out of targeted advertising by visiting:

Social Media

By interacting with Mud Daddy on social media (liking, following, commenting, tagging, etc.), you consent to us interacting with you and using publicly available content (e.g., posts featuring our products).

We may share your images on our channels for promotional purposes, royalty-free. If you would prefer us not to use your images or content, please contact hello@muddaddy.com and we’ll remove them promptly.

Do Not Track

We do not alter our Site’s data collection practices when a Do Not Track signal is received from your browser.

Security

We take reasonable precautions and follow industry standards to protect your personal data.
If you provide credit card information, it’s encrypted using SSL technology and stored with AES-256 encryption. While no system is 100% secure, we comply with PCI-DSS requirements and apply additional safeguards.

Your Rights

If you are located in the UK or EEA, you have the right to:

  • Access your personal data

  • Request corrections, updates, or deletion (the “right to erasure”)

You can exercise these rights by emailing hello@muddaddy.com.
Please note, your data may be transferred outside the UK or EU, including to Canada or the US, to support business operations.

Data Retention

We retain your Order Information for record-keeping unless you request its deletion.
If you have subscribed to our marketing list, we’ll keep your information until you unsubscribe.

Minors

Our Site is not intended for individuals under 16. We do not knowingly collect data from minors.
If we learn that we have information from someone under 16, we will delete it immediately.

Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
The latest version will always be available on this page.

Contact Us

For questions about this Privacy Policy, or to exercise your data rights, please contact us:

📧 hello@muddaddy.com
📍 Mud Daddy House, Unit 3, Fisher Industrial Estate, Newcastle Upon Tyne, NE6 4LT, United Kingdom